You report per-location ROI to a board or a PE sponsor, not a single dentist. We deliver per-location CAC and click-to-PMS-revenue attribution at the granularity your reviews require, because a group dashboard that only shows aggregate numbers fails the moment a director asks why one location underperforms.
Each location runs on the same attribution discipline, so a marketing director can defend per-location performance from one dashboard and a sponsor can tie spend to booked production site by site. The variance between locations stops hiding in an aggregate number.
A group marketing decision runs through a committee: a marketing director, a COO or CMO, and a PE sponsor behind them. Per-location CAC varies 5 to 10 times across a group, so aggregate reporting hides exactly the variance the committee is paid to manage. We name and serve each seat at that table. The director gets the per-location operating detail, the COO gets the roll-up, and the sponsor gets the click-to-PMS-revenue line that ties marketing spend to the production metrics in the governance deck.
We also work on the timeline a committee buys on. We expect a 60 to 180 day cycle, support an RFP and vendor-vetting process, sign the Business Associate Agreement your compliance team requires, and structure the engagement month to month so there is no lock-in to defend internally.
The hardest gap for a competitor to fake is the one you most need closed. We join every lead back to the click that produced it through gclid-verified offline conversions, then resolve it to the location and the procedure, so the report answers "which location, which campaign, which procedure" instead of "how many clicks." That is the same attribution layer that grew one implant practice's revenue from $300K to $800K and caught a tracking break on a high-spend account within hours. Read the attribution case study for the mechanics.
Scaling marketing across locations without scaling cost is a system, not a headcount problem. A multi-location optometry group in Alberta expanded from 3 to 6 clinics while cutting patient acquisition cost 30%, on centralized local-search and per-location Google Ads infrastructure with reporting that rolled up to a group dashboard and broke down to each clinic. The multi-location eye care case study shows the model; it transfers directly to a dental group or DSO. The same approach underpins the high-value implant playbook when a group's growth thesis leans on full-arch and specialty cases.
Dental has consolidated fast: Heartland Dental runs 1,650+ locations, Aspen Dental 1,000+, and Pacific Dental Services 900+, and per-location CAC across a group of any size varies 5 to 10 times. A marketing director answering to a COO or a PE sponsor cannot defend that variance from an aggregate dashboard. We resolve every lead to its location and procedure through gclid-verified offline conversions, then report each location individually and roll it up to the group view, so the number in the governance deck ties marketing spend to booked production site by site.
| Committee requirement | Typical agency | Choice OMG |
|---|---|---|
| Per-location CAC, not aggregate | Group roll-up only | Per-location CAC plus group roll-up, every location reported individually |
| Click-to-revenue attribution | Clicks and impressions | Click-to-PMS-revenue via gclid-verified offline conversions |
| Buying cycle fit | Pushes a fast close | Supports a 60 to 180+ day committee cycle and a formal RFP |
| Compliance | "HIPAA-friendly" | Signs the Business Associate Agreement your compliance team requires |
| Lock-in | 12 to 24 month contract | Month to month, full client asset ownership |
We report per-location CAC and click-to-PMS-revenue, joined from the click through the lead to booked production, rather than an aggregate impressions-and-clicks dashboard. Each location is reported individually and rolled up to a group view, so a director can defend per-location performance and a sponsor can tie marketing spend to the production metrics in the governance deck.
Yes. We expect a committee buying cycle of roughly 60 to 180 days, support a formal RFP and vendor-vetting process, and sign the Business Associate Agreement your compliance team requires. The engagement is month to month with full client asset ownership, so there is no long-term lock-in for procurement to negotiate around.
Yes, that is the core of this offering. Per-location CAC commonly varies 5 to 10 times across a group, so we resolve every lead to its location and procedure through gclid-verified offline conversions and daily tracking of 1,000+ keyword positions. Aggregate reporting hides the variance a committee exists to manage; per-location reporting surfaces it.
An independent owner decides alone on a 30 to 90 day cycle. A DSO decision runs through a committee, a marketing director, a COO or CMO, and a PE sponsor, on a 60 to 180+ day cycle with an RFP and a vendor-vetting step. We run a separate motion for each: the independent owner gets speed and a single number, the committee gets per-location detail, a group roll-up, and the click-to-PMS-revenue line the governance deck needs.
Request a walkthrough. We will show you exactly how click-to-PMS-revenue attribution would report on each of your locations, mapped to your quarterly review.
Request a Per-Location Walkthrough