Choice OMG is an Edmonton dental marketing agency that reports booked appointments and treatment production, not clicks. Founded in 2010 and now a team of 10, we trace every new patient from the ad they clicked to the chair they sat in through gclid-verified attribution, charge a flat monthly fee instead of a percentage of ad spend, and leave you owning every ad account, audience, and tracking asset. We run marketing for independent practices, specialists, and DSO groups across North America, hold a 4.9 rating on Clutch, and manage 33 client accounts.
Dental Marketing
Dental marketing that traces every dollar from ad to booked chair
We report on booked appointments and treatment production, not clicks. Every campaign is wired so you can trace a patient from the ad they saw to the chair they sat in. We work with independent practices, specialists, and DSO groups across North America.
$300K→$800K
Implant Revenue Growth (one practice)
30%
Lower Acquisition Cost
4.9
Clutch Rating, Agency Founded 2010
Two dental buyers, two playbooks
Solo owners and DSO decision-makers buy marketing differently. We run a separate motion for each, so the page you read next speaks to the decision you actually own.
Independent & small practice
You own the practice and the marketing decision. We grow new-patient volume and high-value-procedure revenue with transparent ROI and no lock-in, so marketing stops being a headache you did not train for.
DSO, group & multi-location
You answer to a board or PE sponsor on per-location ROI every quarter. We deliver per-location CAC and click-to-PMS-revenue attribution your reviews demand, not an aggregate vanity dashboard.
Most dental agencies report clicks; we report booked appointments and treatment production
The question that decides the deal is "can I trace a patient from ad to chair?" We are built to answer yes. We run gclid-verified offline conversions, join every lead back to the click that produced it, and track 1,000+ keyword positions daily across a reporting stack that ingests 60,000 data points a day. That is the one capability most dental blog-shops cannot fake, and it is the difference between optimizing on real production and optimizing blind.
The proof is in the reporting itself. Across the dental implant practices we have integrated into that stack, one practice's organic search position climbed from rank 35 to rank 13 over 17 months while blended marketing cost per lead held in the $60 to $94 range in recent reporting. We caught a tracking break on one high-spend implant account within hours, not the three days a monthly-PDF agency would have taken, preventing an estimated $5,000+ in misdirected spend.
Dentistry is not retail, ecommerce, or SaaS
Insurance-driven behavior, treatment-specific conversion paths, and case-acceptance economics make dental marketing its own discipline. Patients do not comparison-shop dentists the way they shop other services; they pick the first credible option nearby, which makes local search and reputation non-negotiable. High-value procedures like implants and orthodontics carry premium acquisition costs (implant clicks run roughly $20 to $35 each) and premium revenue per case, so they reward precision over volume.
We have built this exact infrastructure for single-location family dentists, implant and oral-surgery practices, and multi-location groups. We apply that dental-specific fluency to your account from day one, not a generic template borrowed from a plumber or a law firm.
- New-patient acquisition via Google Search and local SEO
- Implant, cosmetic & specialty procedure campaigns
- Google Business Profile optimization for the Map Pack
- Review-request automation after each appointment
- Conversion-optimized, WCAG 2.1 dental websites
- AI-search visibility (ChatGPT, Google AI Overviews)
- Multi-location and per-location reporting
Buy on our terms, not in spite of them
These are the criteria dentists tell us decide the agency choice. We meet all three by default.
Month to month
No long-term contracts. We earn the next month by producing results in this one. Flat monthly fee, never a percentage of your ad spend.
You own what we build
Your website, ad accounts, audiences, tracking, and conversion history stay yours. If you leave, all of it goes with you.
HIPAA aware, BAA signed
We handle patient inquiry data the way a healthcare vendor must, and we sign the Business Associate Agreement that protects your practice.
Case Study: Dental Implant Practice
A dental implant practice in the Pacific Northwest grew full-mouth implant surgery revenue from $300,000 to $800,000 by fixing attribution first, then scaling the campaigns the data proved were producing cases.
The Challenge
The practice had an exceptional clinical reputation but fuzzy attribution. Phone-call inquiries, which drive most high-value implant cases, were not tracked at all, so budget was being optimized blind.
Our Approach
We rebuilt the conversion pipeline end to end, tracked every consultation request and call, and built procedure-specific landing pages. See the deeper teardown in our implant marketing playbook and the two-part PE implant series.
The Results
Full-mouth implant revenue grew from $300K to $800K annually. Acquisition cost dropped 30% while production value per patient rose. Automated monitoring caught a tracking break within hours.
Multi-location growth is a playbook we have already run. A multi-location optometry group in Alberta expanded from 3 to 6 clinics while cutting patient acquisition cost 30%, using the same centralized local-search and per-location Google Ads infrastructure we build for dental groups. See the multi-location eye care case study, and if you run a group, the DSO marketing page covers the per-location attribution a board or PE sponsor expects.
What to expect, and when
We start the sales conversation honest about timelines so you can plan budget against reality. Paid search produces early patient inquiries in 2 to 4 weeks. Local SEO and content take 3 to 6 months for meaningful traction because rankings and authority compound. Reputation management shows a noticeable shift in about 90 days. Most established practices invest 4 to 10% of revenue in marketing (new practices run higher in year one), and general-dentistry patient acquisition cost typically lands around $150 to $300 per new patient, with specialty procedures running higher.
How to choose a dental marketing agency: the five questions that decide it
These are the criteria dentists and DSO marketing directors use to separate a specialist from a generalist. Here is how we answer each, in plain terms.
| What to ask | Why it matters | Choice OMG |
|---|---|---|
| Do you report cost per booked appointment, or clicks? | Traffic you cannot tie to a booked case tells you nothing about ROI. | Cost per booked appointment and treatment production, joined click-to-chair via gclid-verified offline conversions. |
| Do I own my website, ad accounts, and data? | Agencies that run ads from their own account hold your history hostage. | You own everything: website, ad accounts, audiences, tracking, and conversion history. It all leaves with you. |
| Is the fee flat, or a percentage of ad spend? | Percentage pricing pays the agency to grow your spend, not your results. | Flat monthly fee, never a percentage of ad spend. No tiers, no upsells. |
| Is there a long-term contract? | A 12 to 24 month lock-in is a bet you will stay when results do not come. | Month to month. We earn the next month by producing results in this one. |
| What is your GEO and AI-search plan? | Patients now ask ChatGPT and Google AI Overviews for a dentist; agencies that look blank here are behind. | Structured content and schema built so ChatGPT and Google AI Overviews can find and recommend your practice. |
Frequently Asked Questions
Is Choice OMG a good fit for my dental practice or DSO?
If you want to know your cost per booked appointment and treatment production rather than your click count, yes. We fit independent practices that want booked-chair accountability and month-to-month flexibility, and DSO or group buyers that need per-location CAC, click-to-PMS-revenue reporting, and an RFP-friendly process with a signed Business Associate Agreement. We are a poor fit if you want a percentage-of-spend agency, a long lock-in contract, or a generalist that markets dentists, plumbers, and law firms from one playbook.
How do you report ROI?
We report on cost per booked appointment, treatment production, and per-location CAC, not clicks or impressions. Every lead is joined back to the click that produced it through gclid-verified offline conversions, so you see which campaigns and keywords actually drove booked cases. Traffic without conversion means very little in dentistry, so we never lead a report with it.
Do you require a contract?
No. Our dental engagements are month to month. We charge a flat monthly fee rather than a percentage of ad spend, and you own your website, ad accounts, audiences, and tracking. If you ever leave, all of it goes with you. The absence of a lock-in is the point.
Do you work with DSOs and dental groups?
Yes. Group and DSO buyers get per-location CAC and click-to-PMS-revenue attribution rather than an aggregate dashboard, because a board or PE sponsor reviews per-location ROI on a quarterly cycle. Our DSO marketing page details the committee-level reporting and the longer, RFP-friendly buying process we support.
How do dental patients find a practice online?
Most new patients start with a Google search and pick from the Map Pack, so your Google Business Profile, local citations, and review count are the primary factors determining whether they find you or a competitor. We optimize all three as the foundation of every dental engagement, then layer paid search on the high-intent procedure terms.
How much should a dental practice spend on marketing?
Most established practices invest 4 to 10% of revenue in marketing, and new practices run higher in year one, often 15 to 20%, to build awareness from zero. We hold you to a budget tied to booked-appointment cost, not a fixed package, and we report cost per acquired patient with our fee included, the number most agencies bury.
What does a new patient cost to acquire through Google Ads?
General-dentistry patient acquisition cost typically lands around $150 to $300 per new patient, with implants and cosmetic cases running higher because the clicks are more expensive (roughly $20 to $35 each) and the cases are larger. We report your real cost per booked case from your real campaigns, not a blog benchmark that ignores your market and conversion path.
Ready to trace your marketing from ad to chair?
Book a 15-minute discovery call. We will review your current patient-acquisition channels and show you where the real opportunities are. No pitch, no pressure.
Book a Discovery Call