Specialized Healthcare Marketing

Marketing for the industries we know cold, reported in booked patients

We run flat-fee marketing for dental practices, DSOs, optometry practices, and eye-care groups across North America. Every lead is traced from the ad a patient clicked to the appointment it booked, with gclid-verified offline conversions, not a wall of impressions and clicks. A 10-person team monitors 60,000+ data points and 1,000+ keyword positions daily.

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33
Active Clients, Canada and the US
60,000+
Data Points Monitored Daily
1,000+
Keyword Positions Tracked Daily
4.9
Clutch Rating, Agency Founded 2010
Abstract visualization of a live data network feeding a single reporting dashboard

We specialize where the conversion path is specific, not generic

Healthcare marketing fails when an agency treats a dental implant practice, an optometry group, and a LASIK surgeon as the same campaign. Insurance-driven behavior, treatment-specific search intent, and multi-week consultation journeys change what a campaign has to do. We build a dedicated strategy per vertical and per buyer, and we report the number each buyer is judged on: cost per booked appointment, per-location CAC, or cost per booked surgical consult.

Dental Practices, Specialists & DSOs

Patient acquisition traced from ad to booked chair. Independent owners, implant and cosmetic specialists, and DSO groups each get a separate playbook. One practice grew implant revenue from $300K to $800K.

Dental Marketing

Optometry & Eye Care

Marketing reported in booked exams and consults. Independent optometrists, multi-location groups, refractive and cataract surgeons, and cash-pay dry-eye clinics each get their own pages and campaigns. One Alberta group drove 13,400 patient calls and bookings from $88,600 in ads, a 3.1x return.

Eye-Care Marketing

Most agencies report traffic; we report the patient

The reporting is the difference, and it is the one capability most healthcare blog-shops cannot fake. We join every lead back to the click that produced it, resolve it to the location and the procedure, and report the booking economics underneath the traffic.

What a typical agency reportsWhat Choice OMG reports
Impressions, clicks, and rankingsCost per booked appointment and treatment production
One aggregate dashboard for a whole groupPer-location CAC, rolled up and broken down by site
A quarterly PDF1,000+ keyword positions tracked daily, 60,000+ data points daily
A percentage of your ad spendA flat monthly fee, and you own every asset we build
Form fills onlyPhone calls joined to the click through gclid-verified offline conversions

Beyond healthcare

We run the same monitoring infrastructure in a few non-healthcare verticals where we have proven playbooks.

Automotive & Service

Service-bay bookings and Google Ads campaigns delivering 825% ROAS at $3.63 cost per enquiry, with local-search dominance for dealerships and independent shops.

Construction & Trades

A paving company in Alberta grew organic traffic 316% on seasonal demand the trades live and die by, built on technical SEO and local search.

Not Listed?

We take on a vertical only when we can build a real playbook for it. Book a call and we will tell you honestly whether we are the right fit or not.

Frequently Asked Questions

Which industries does Choice OMG specialize in?

Healthcare is the focus: dental practices, dental specialists, and DSOs, plus optometry practices, multi-location eye-care groups, refractive and cataract surgeons, and cash-pay dry-eye clinics. We also run automotive and trades accounts where we have a proven playbook. We specialize where the conversion path is specific (insurance-driven behavior, treatment-specific search, multi-week consultation journeys), because a generic campaign underperforms in those verticals.

Do you only work with businesses in Edmonton?

No. We manage 33 clients across Canada and the United States and serve these verticals across North America. Our monitoring and reporting infrastructure works the same regardless of location; Edmonton-area clients get in-person strategy reviews, everyone else gets video calls and the same daily monitoring.

Why hire a healthcare-specialized agency instead of a generalist?

Because a specialist answers the one question that decides the engagement: can you trace a patient from the ad they clicked to the appointment they booked? A generalist that lists plumbers, dentists, and law firms together reports clicks and rankings. We report cost per booked appointment, per-location CAC, and cost per booked consult, traced through gclid-verified offline conversions, on a flat fee with full client asset ownership.

Ready to talk about your practice?

Book a 15-minute call. We will pull your current data, identify the gaps, and tell you which channel will move booked patients fastest. No pitch deck, just an honest assessment.

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