You are a clinician, not a marketer, and there are not enough hours in the day for both. We run the marketing so you run the practice, and we prove the return in booked exams and specialty-service revenue, not clicks. Month to month, no lock-in.
You get marketing built around booked exams and recovered patients, reported to the appointment rather than a wall of impressions. A named specialist who understands specialty lines like dry eye and myopia control runs your account, so the highest-value revenue does not get left on the table.
Independent owners buy marketing like the small-business owners they are: persuaded by eye-care-specific proof, transparent ROI tied to patient growth, and the freedom to walk away. We give you all three. You see cost per booked exam and specialty-service growth every month, in language that does not need a translator.
There is one decision-maker (you), so there is no committee to satisfy and no quarterly partner deck to survive. That makes the engagement fast to start and easy to judge: new-patient and specialty revenue either grow or they do not, and you decide month to month whether we keep earning the work.
The reason most owners dread marketing is that the last agency reported clicks they could not connect to a single booked exam. We invert that. Every lead is joined back to the click that produced it, phone calls included, through gclid-verified offline conversions, so you know which dollars are filling the schedule. We track 1,000+ keyword positions daily and watch the pipeline continuously, which means we catch a tracking break in hours rather than discovering it in next month's PDF. Independent Alberta clinics book exam calls at roughly $9 to $14 per patient contact from paid search. Your job is to see patients; ours is to turn marketing spend into booked exams and tell you exactly what each one cost.
Routine exams keep the lights on, but specialty services are where independent practices grow margin. Dry-eye treatment, myopia control, and scleral-lens fittings each behave like a different business with a different patient, and patients often do not know to search for them until education content reaches them. We build the dedicated pages and campaigns that capture that demand, covered in depth on the dry-eye and specialty page. If you also weigh refractive co-management or surgical referrals, the refractive page frames that economics, and the optometry hub ties the whole picture together.
No. Independent-practice engagements are month to month. We charge a flat monthly fee rather than a percentage of ad spend, with no tiers and no upsells, and you own your website, ad accounts, audiences, and tracking outright. If you leave, all of it goes with you. We keep the account by producing results, not by locking you in.
A short onboarding to learn your practice and your highest-value services, then a monthly reporting conversation. We handle campaign setup, tracking, website work, and review automation. Your job is to run the practice and tell us when your priorities change; ours is to turn that into booked exams.
We report cost per booked exam and specialty-service growth, traced from the ad a patient clicked to the booking it produced through gclid-verified offline conversions. You see which campaigns and keywords actually drove appointments, phone calls included, rather than a dashboard of clicks and impressions you cannot connect to revenue.
New optometry patients almost always start with a Google search and pick from the local map pack, so the proven stack is local SEO plus an optimized Google Business Profile, review automation, paid search on high-intent exam and specialty terms, and a fast conversion-optimized website. Organic search is the lowest-cost channel of the set and compounds over months; paid search produces booked-exam calls soonest. The lever most independent practices underuse is specialty revenue: dry eye, myopia control, and scleral lenses are higher-value than routine exams and patients do not search for them until education content reaches them.
Book a 15-minute discovery call. We will review your current patient-acquisition channels and show you where the real opportunities are. No pitch, no pressure.
Book a Discovery Call